Perfume bottle 3D configurator


Watch 3D configurator

Our mission

Between craftsmanship and tradition, Baccarat has always made tailor-made products for its customers. Today, the brand is taking a new step forward by calling on the expertise of Hapticmedia to offer a new digital sales support tool deployed in its 90 boutiques.

Our solution

An interactive 3D solution
to help sales

This solution is designed to help customers visualize all the personalization possibilities offered by the brand, thanks to a realistic real-time 3D display and an intuitive interface. Luxury and digital cohabit to bring real added value to the customer experience.

Customized co-design

Baume James 3D


We paid particular attention to the rendering of the Baccarat crystal, which is intended to be as close to reality as possible.


Whether it is the size, the number of lights, the colour of the crystal or the presence of accessories: everything is customizable.

Positioning in the environment

It is possible to place the customized chandelier in the customer's environment, intuitively, with the help of a picture of his interior.

Sales tool

By showing the extent of the brand's choice and allowing the customer to visualize the customized chandelier in his environment.



The incredible thing about Hapticmedia's technology is that we have managed to make you forget about the screen and only see the chandelier as it will be manufactured in our workshops and installed at our client's premises.

Sophie Cotelle, Director of Baccarat Collections

Logo baccarat


Perfume bottle 3D configurator


Watch 3D configurator