luxury products

Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

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Luxury marketing is a series of concepts and acts based on the “dream value” as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumers. Luxury marketing: introduction and the traditional approach Marketing strategy in the luxury business is constructed around the dream value, the segmenting-targeting-positioning model and 7 pillars that most professionals know: product, price, promotion, place, packaging, positioning and people...

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Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape