luxury market

Luxury trends in 2020: 20 figures that you need to know

By |

The luxury marketing landscape has been changing consistently for the past decade and the evolution continues at a fast pace. As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them...

Read more
Luxury trends in 2020: 20 figures that you need to know

Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

By |

Luxury marketing is a series of concepts and acts based on the “dream value” as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumers. Luxury marketing: introduction and the traditional approach Marketing strategy in the luxury business is constructed around the dream value, the segmenting-targeting-positioning model and 7 pillars that most professionals know: product, price, promotion, place, packaging, positioning and people...

Read more
Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape