luxury brands

What can luxury brands learn from Gucci's digital strategy?

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Gucci is reinventing itself by creating digital content and digital products Marco Bizzari as CEO and Alessandro Michele as Creative Director, Gucci has managed to implement a marketing strategy targeted at Generation Z, i.e., the group of consumers with apparently low buying powers but high influences. According to Forbes, Sarah Willersdorf, Partner and Managing Director at BCG said that, while these young audiences only represented 4% of the world’s overall luxury consumption in 2018, the percentage was bound to double by 2020...

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What can luxury brands learn from Gucci's digital strategy?

The definitive guide to esports marketing: Everything you need to know in 2020

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This article is aimed to discuss esports marketing, its genres and events, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy. The esports marketing ecosystem: players, events and influencers According to McKinsey, the term “esports” is defined as “a specific subset of online gaming with a focus on the competition between human players – both amateurs and professionals – in a video or computer game with predefined rules”...

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The definitive guide to esports marketing: Everything you need to know in 2020

Impacts of COVID-19 on the luxury market and how to reboost

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Impacts: Dramatic drop and late recover The coronavirus pandemic has strongly impacted the first quarter of 2020, affecting the luxury industry to its core. Signs of a huge influence started in January, when the virus was striking China, the country responsible for 90% of the 2019 global luxury market growth and 35% of overall luxury sales...

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Impacts of COVID-19 on the luxury market and how to reboost

Luxury Brands in The New Age

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The ever increasing luxury goods market and its competition in the digital age For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025...

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Luxury Brands in The New Age