Location-based Computing
Location-based computing is an information and entertainment service accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device for information. It is simply letting computers know where things are.
Customer Journey: It’s Not as Difficult as You Think
By Yahong Zhang |Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...
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