digital tools

Farfetch's digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z...

By |

Multibrand luxury stores have been focused on marketing innovation and creating new digital shopping experiences. One of the names that has made an impact on the landscape has been Farfetch, the British-Portuguese fashion retailer founded in 2007 by José Neves, an entrepreneur known for his activity with fashion start-ups. The concept behind Farfetch is to create a structure that would bridge the gap between physical and digital retail by supporting luxury brands worldwide...

Read more
Farfetch's digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z...

What can luxury brands learn from Gucci's digital strategy?

By |

Gucci is reinventing itself by creating digital content and digital products Marco Bizzari as CEO and Alessandro Michele as Creative Director, Gucci has managed to implement a marketing strategy targeted at Generation Z, i.e., the group of consumers with apparently low buying powers but high influences. According to Forbes, Sarah Willersdorf, Partner and Managing Director at BCG said that, while these young audiences only represented 4% of the world’s overall luxury consumption in 2018, the percentage was bound to double by 2020...

Read more
What can luxury brands learn from Gucci's digital strategy?

Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

By |

A 3D product configurator offers an interactive and engaging online shopping experience that converts 3D product configurators are interactive digital marketing tools powered by live 3D models to allow customers to visualize and personalize products as they want, enabling users to watch their adjustments and receive estimates of the costs based on the customizations, which in the end leads to a more engaging client relationship...

Read more
Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?