covid 19

Live streaming 101: What is it and why should marketers care?

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A huge market potential and accelerated adoption Live content has been appealing to audiences even since the age of television, as it creates the fear of missing out. Unsurprisingly, the live streaming market hit as high as $545 billion in 2018, according to Deloitte. As the online business has grown significantly in recent years with an increasing audience, live streaming is becoming one of the most sought after tools, especially in regions where e-commerce is a common practice...

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Live streaming 101: What is it and why should marketers care?

Impacts of COVID-19 on the luxury market and how to reboost

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Impacts: Dramatic drop and late recover The coronavirus pandemic has strongly impacted the first quarter of 2020, affecting the luxury industry to its core. Signs of a huge influence started in January, when the virus was striking China, the countryresponsible for 90% of the 2019 global luxury market growth and 35% of overall luxury sales...

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Impacts of COVID-19 on the luxury market and how to reboost