Yahong Zhang

Yahong Zhang is a cat lover, an enthusiastic traveler, responsible for digital marketing at Hapticmedia, a provider of 3D product configurators that doubles our clients’ ecommerce conversion rates. She is also into artisan jewelry.

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How to optimize your ecommerce conversion rate, especially in the luxury business?

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The coronavirus pandemic has impacted the way shopping is done, directing people towards digital channels. As McKinsey points out, in October 2020, more consumers worldwide confirmed that they expected to make a bigger portion of their purchases online, compared to periods before the COVID-19 crisis. This change spanned across all categories, from groceries, to jewelry, apparel, footwear, and accessories...

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How to optimize your ecommerce conversion rate, especially in the luxury business?

How can you use 3D visualization for marketing purposes and is it worth it?

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3D visualization definition and its estimated market size If you have been reading our blog, you might already have an interest in 3D visualization, an area about which we, at Hapticmedia, are very passionate. 3D visualization combines a series of technologies such as computer-generated imagery, 3D modelling, rendering and graphics to create three-dimensional imagery which resembles reality so closely that it might be hard to differentiate from a real photo or video...

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How can you use 3D visualization for marketing purposes and is it worth it?

Everything You've Ever Wanted to Know About Digitalization

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What is digitalization? Digitalization is described by Gartner as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.” For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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Everything You've Ever Wanted to Know About Digitalization

Retail trends 2020: tips and tricks for luxury brands during the holiday season

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While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. As Deloitte’s 2020 Holiday Surveys show, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations. How does this new Christmas shopping landscape look like?..

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Retail trends 2020: tips and tricks for luxury brands during the holiday season

The definitive guide to esports marketing: Everything you need to know in 2020

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This article is aimed to discuss esports marketing, its genres and events, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy. The esports marketing ecosystem: players, events and influencers According to McKinsey, the term “esports” is defined as “a specific subset of online gaming with a focus on the competition between human players – both amateurs and professionals – in a video or computer game with predefined rules”...

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The definitive guide to esports marketing: Everything you need to know in 2020

Gamification marketing 101: Everything you need to know

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What is gamification and where is it used? In their 2012 paper “Defining Gamification - A Service Marketing Perspective”, Kai Huotari and Juho Hamari refer to gamification as “a process of enhancing a service with affordances for gameful experiences in order to support users’s overall value creation.” Indeed, gamification means using game related elements and principles in non-game situations to attract users and increase engagement and retention...

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Gamification marketing 101: Everything you need to know

Product configurator comparison: Sketchfab vs Wanadev vs Hapticmedia

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At Hapticmedia, we know our clients have a wide array of options when it comes to building their own online 3D product configurator for e-commerce. Indeed, making this choice might seem quite difficult and intimidating, especially if you don’t have the necessary information. What makes an excellent product configurator? A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on, while ensuring safety, agility, light weight, web speed, excellent support and customer services...

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Product configurator comparison: Sketchfab vs Wanadev vs Hapticmedia

Future of Retail: How Technology is Taking Over and What to Do About It

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The retail ecosystem: a pre-pandemic perspective eCommerce is already gaining ground before the COVID 19 Ignore the future of retail for a minute. Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digital tools that aim to minimize consumers’ needs to interact with reps or try on each product...

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Future of Retail: How Technology is Taking Over and What to Do About It

Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

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A 3D product configurator offers an interactive and engaging online shopping experience that converts 3D product configurators are interactive digital marketing tools powered by live 3D models to allow customers to visualize and personalize products as they want, enabling users to watch their adjustments and receive estimates of the costs based on the customizations, which in the end leads to a more engaging client relationship...

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Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

How to adopt engraving for eCommerce: a simple way to offer customized products

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Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues. Consumers appreciate customized products The growing trends of purchasing a custom-made product can be reflected by increasing shopping demands towards it...

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How to adopt engraving for eCommerce: a simple way to offer customized products

Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

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Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, who are becoming younger, more oriented towards a memorable shopping experience and in a constant quest for products that respect their unique values. And then the pandemic takes place with a series of repercussions, which is not only impacting our incomes and financial stability but also changing consumer behaviors and shopping patterns...

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Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

6 digital marketing trends in the luxury industry 2020

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Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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6 digital marketing trends in the luxury industry 2020

A detailed guide to CPQ for marketers

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What is CPQ? If you are looking for a CPQ definition, you should know that CPQ stands for “configure, price, quote”. It is a technical solution that allow sales professionals to customize an offer and provide real time prices for clients. A simplified 3D CPQ demonstration provided by luxury brand Lolo Chatenay and tech startup Hapticmedia...

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A detailed guide to CPQ for marketers

Be Ahead of the Game: Luxury Marketing on Top Chinese Social Media (2020 Version)

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Large usage of social media in China We Are Social Digital 2020 issued in January, positions China as the second fastest growing market as far as Internet penetration is concerned, with a 23% increase compared to last year, namely an Internet population of 840 million as the largest online community...

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Be Ahead of the Game: Luxury Marketing on Top Chinese Social Media (2020 Version)

A lesson from Neiman Marcus bankruptcy

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A brief of this bankruptcy On May 7, in the midst of the coronavirus pandemic, the luxury retailer behind brands like Neiman Marcus, Bergdorf Goodman, Mytheresa, Horchow and Last Call, Neiman Marcus Group filed for bankruptcy. This act invoked Chapter 11 of the U.S. Bankruptcy Code, which means that the company will undergo reorganization of affairs, debts and assets and formulate a plan to overcome its financial issues, without necessarily closing stores...

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A lesson from Neiman Marcus bankruptcy

Influencer marketing 3.0: new tech, live commerce, virtual influencers and more

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It is a well known fact that companies are now trying to cooperate with influencers to have brands endorsed and get product placement on their communication channels, such as social networks, websites and blogs. Brands from certain sectors are especially interested in this strategy, namely luxury, lifestyle, beauty, travel, cooking, finance, health and wellbeing...

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Influencer marketing 3.0: new tech, live commerce, virtual influencers and more

Live streaming 101: What is it and why should marketers care?

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A huge market potential and accelerated adoption Live content has been appealing to audiences even since the age of television, as it creates the fear of missing out. Unsurprisingly, the live streaming market hit as high as $545 billion in 2018, according to Deloitte. As the online business has grown significantly in recent years with an increasing audience, live streaming is becoming one of the most sought after tools, especially in regions where e-commerce is a common practice...

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Live streaming 101: What is it and why should marketers care?

Luxury 4.0: A new concept that is secretly reshaping luxury marketing

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Let’s start with Industry 4.0 Characterized by advanced technologies such as big data, smart factories, 3d technology, Artificial Intelligence, the internet of things, robots, advanced algorithms and machine learning, the 4th industrial revolution is happening as we speak and is triggering changes in industries and reshaping the way that companies manufacture products and the way that customers search for, engage with and shop for products...

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Luxury 4.0: A new concept that is secretly reshaping luxury marketing

How to reinvent the customer experience through design thinking

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Today’s consumers no longer buy a product or service, but an experience. This is even more true in the luxury sector, where 40% of consumers want more personalization. 57.2% of worldwide millennials interviewed replied “Yes, definitely!” to the question “Would you be willing to pay more for a high-end fashion or luxury item that was personalised to you?..

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How to reinvent the customer experience through design thinking

Virtual Try-on: The Next Big Thing in Luxury Business

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Virtual try-on catching on? Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones. With the help of Augmented Reality, users may contextually visualize the item in which they are interested, interacting and confirming the style, the size and the fit before making a purchase...

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Virtual Try-on: The Next Big Thing in Luxury Business

Impacts of COVID-19 on the luxury market and how to reboost

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Impacts: Dramatic drop and late recover The coronavirus pandemic has strongly impacted the first quarter of 2020, affecting the luxury industry to its core. Signs of a huge influence started in January, when the virus was striking China, the countryresponsible for 90% of the 2019 global luxury market growth and 35% of overall luxury sales...

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Impacts of COVID-19 on the luxury market and how to reboost

With 3D virtualization, Baccarat now transmits its share of dreams via the digital tool

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Up until about ten years ago, the designers of the illustrious crystal house Baccarat used to draw their incredible chandeliers by hand. Since then, 3D technology has replaced the pencil in design offices. Today, a new revolution is taking place in this institution born more than 150 years ago: 3D virtualization and configuration...

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With 3D virtualization, Baccarat now transmits its share of dreams via the digital tool

Guerlain continues the adventure of online personalization

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View this post on Instagram A post shared by Guerlain (@guerlain) We all desire to have our individuality recognized and our aspirations taken into account. This is why brands are strongly committed to the personalization of their products and services...

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Guerlain continues the adventure of online personalization

Luxury trends in 2020: 20 figures that you need to know

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The luxury marketing landscape has been changing consistently for the past decade and the evolution continues at a fast pace. As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them...

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Luxury trends in 2020: 20 figures that you need to know

6 techniques that will make you an in-store marketing expert

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The in-store experience as the most influential factor of a luxury purchase We have all heard about the importance of e-commerce in today’s retail landscape due to the impacts of the digital generation. As seen in Deloitte’s 2019 Consumer Survey Report, interviewees expresses expectations to spend 36% of their budget in store, compared to 59% online, while more than half, i...

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6 techniques that will make you an in-store marketing expert

Mass Customization: The new path for luxury industry?

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Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system. Introduction From hammering nails into individual tools to a massive number of identical cars in a matter of minutes, the industrial revolution has brought us a long way...

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Mass Customization: The new path for luxury industry?

Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

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Luxury marketing is a series of concepts and acts based on the “dream value” as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumers. Luxury marketing: introduction and the traditional approach Marketing strategy in the luxury business is constructed around the dream value, the segmenting-targeting-positioning model and 7 pillars that most professionals know: product, price, promotion, place, packaging, positioning and people...

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Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

The art of storytelling: how to apply successfully to your business? With real world case studies

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For ages, storytelling was an effective way to capture history. It started out as a visual artform - cavemen created drawings about animals and ancient Egyptians told stories about survival using hieroglyphics. Over time, stories started to pass by word of mouth and then through the written word. Today, most of our modern storytelling happens through technology...

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The art of storytelling: how to apply successfully to your business? With real world case studies

Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

Luxury Brands in The New Age

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The ever increasing luxury goods market and its competition in the digital age For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025...

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Luxury Brands in The New Age

3D Configurator: How did we increase Guerlain's conversion rates using this technology?

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This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

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3D Configurator: How did we increase Guerlain's conversion rates using this technology?

UX: what is it and how can you succeed at it?

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What is UX and UI? In the digital age, the effectiveness of a product or service goes beyond bare minimum functionality. To satisfy technologically-empowered consumers, designers of products and services must employ user interface (UI) to offer them the highest possible user experience (UX). But what are UI and UX? In simple terms, the UI refers to the elements employed by users to interact with a product or service...

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UX: what is it and how can you succeed at it?

Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

3D Technology In Business: Bringing Imagination to Life

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3D technology is an emerging sector that is being embraced by business nowadays, to improve the shopping experience as well as to simplify the working process, applications of 3d technologies include 3D modeling, 3D printing, 3D visualization, 3D display and so on. This article is aimed to figure out how such technologies have integrated into business, especially the sector of luxury, while contemplating on its growing significance, trends and advantages...

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3D Technology In Business: Bringing Imagination to Life

Omnichannel Marketing 101: Why it? Why today?

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What is omnichannel marketing? Source: Lowe location based computing app The concept: integration and synergy The marketing world defines omnichannel as “a cross-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store”...

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Omnichannel Marketing 101: Why it? Why today?

Agile in action: 10 minutes to know everything

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What is Agile? The word “agile” signifies the capability to keep things in motion with ease and without any hurdles. It is meant to showcase the adaptiveness and response to change, which is an important concept in this approach. In software development process, for example, it indicates the smooth running of the process, which in this industry has presented a different working approach with some unique pivotal points...

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Agile in action: 10 minutes to know everything

How can the chatbot revolutionize your businesses?

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Technology is constantly evolving, which means that, nowadays more than ever before marketers have a wide array of tools and tactics they can use to their advantage to create engaging and memorable customer experiences that convert and drive sales. One of the most talked about, in recent years has been the chatbot, a digitized invention meant to create a bridge between artificial intelligence and humans, with the purpose of contributing to a more interactive and efficient customer relationship...

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How can the chatbot revolutionize your businesses?

How is Augmented Reality marketing related to your business?

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Augmented Reality Marketing is a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It is now embraced, in the luxury industry especially, as an efficient tool to enhance the connectivity with their customers and therefore increase online sales. While people used to walk around in the malls and select a shop that looked the most appealing to them, they are now roaming the webpages and searching the e-commerce sites where they expect to find the best experience...

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How is Augmented Reality marketing related to your business?

2D VS 3D: Which works better for your eCommerce?

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This article on “2D VS 3D” compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates. Ecommerce is gaining increasing popularity The estimate of people shopping online today is about 2 billion. This is roughly 25 per cent of the world’s population, and those numbers are still growing massively By the end of 2021, e-commerce is expected to take over 17...

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2D VS 3D: Which works better for your eCommerce?

Customization: 7 Tips From Industry Experts

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A simple introduction to customization Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer’s needs. As the world’s largest supplier[1] of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers...

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Customization: 7 Tips From Industry Experts

Why Customer Perception Matters and How to Improve it?

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What is customer perception? In a highly competitive world, where differentiating your product or service through objective, functional attributes is becoming increasingly difficult, marketers are focusing their efforts on customer perception, a topic of high interest that stands behind some of the greatest marcom campaigns of the past years, in all industries, both B2B and B2C...

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Why Customer Perception Matters and How to Improve it?

4 Ecommerce Technologies That'll Make a Big Difference To Your Business

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Ecommerce Technology in this era is continuously growing, and with this evolution, it is altering the lives of people around the globe by enhancing their preferred lifestyle. Introduced in 1995, global E-commerce has grown quickly over the years and transformed the business processes, market dynamics, and consumer behaviors. E-commerce was an innovation of its own times that has brought convenience to our lives, and now, various emerging technologies are being incorporated into this system to enhance the services it provides and therefore to ensure a better customer experience...

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4 Ecommerce Technologies That'll Make a Big Difference To Your Business

3d visualization: definition, use cases and benefits with real world case studies!

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What Is 3D visualization? 3D visualization refers to the process where graphical content is created using 3D software. Similar terms include 3D rendering, excellent computer-generated imagery (CGI), 3D graphics and so on. Over recent years 3d visualization has gained great popularity and evolved into one of the most essential methods to producing high-quality digital content...

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3d visualization: definition, use cases and benefits with real world case studies!