Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

3D configurator: An advanced guide with real world case studies

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3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer two key questions every customer has; “Is this product going to be exactly what I want?” “Is the quality great, or is it just a knock-off?” The ability to interact gives so much more...

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3D configurator: An advanced guide with real world case studies

Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

A lesson from Neiman Marcus bankruptcy

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A little bref of this bankruptcy On May 7, in the midst of the coronavirus pandemic, the luxury retailer behind brands like Neiman Marcus, Bergdorf Goodman, Mytheresa, Horchow and Last Call, Neiman Marcus Group filed for bankruptcy. This act invoked Chapter 11 of the U.S. Bankruptcy Code, which means that the company will undergo reorganization of affairs, debts and assets and formulate a plan to overcome its financial issues, without necessarily closing stores...

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A lesson from Neiman Marcus bankruptcy

Influencer marketing 3.0: new tech, live commerce, virtual influencers and more

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It is a well known fact that companies are now trying to cooperate with influencers to have brands endorsed and get product placement on their communication channels, such as social networks, websites and blogs. Brands from certain sectors are especially interested in this strategy, namely luxury, lifestyle, beauty, travel, cooking, finance, health and wellbeing...

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Influencer marketing 3.0: new tech, live commerce, virtual influencers and more

Luxury 4.0: A new concept that is secretly reshaping luxury marketing

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Let’s start with Industry 4.0 Characterized by advanced technologies such as big data, smart factories, 3d technology, Artificial Intelligence, the internet of things, robots, advanced algorithms and machine learning, the 4th industrial revolution is happening as we speak and is triggering changes in industries and reshaping the way that companies manufacture products and the way that customers search for, engage with and shop for products...

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Luxury 4.0: A new concept that is secretly reshaping luxury marketing

How to reinvent the customer experience through design thinking

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Today’s consumers no longer buy a product or service, but an experience. This is even more true in the luxury sector, where 40% of consumers want more personalization. 57.2% of worldwide millennials interviewed replied “Yes, definitely!” to the question “Would you be willing to pay more for a high-end fashion or luxury item that was personalised to you?..

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How to reinvent the customer experience through design thinking

Virtual Try-on: The Next Big Thing in Luxury Business

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Virtual try-on catching on? Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones. With the help of Augmented Reality, users may contextually visualize the item in which they are interested, interacting and confirming the style, the size and the fit before making a purchase...

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Virtual Try-on: The Next Big Thing in Luxury Business

Impacts of COVID-19 on the luxury market and how to reboost

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Impacts: Dramatic drop and late recover The coronavirus pandemic has strongly impacted the first quarter of 2020, affecting the luxury industry to its core. Signs of a huge influence started in January, when the virus was striking China, the countryresponsible for 90% of the 2019 global luxury market growth and 35% of overall luxury sales...

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Impacts of COVID-19 on the luxury market and how to reboost

With 3D virtualization, Baccarat now transmits its share of dreams via the digital tool

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Up until about ten years ago, the designers of the illustrious crystal house Baccarat used to draw their incredible chandeliers by hand. Since then, 3D technology has replaced the pencil in design offices. Today, a new revolution is taking place in this institution born more than 150 years ago: 3D virtualization and configuration...

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With 3D virtualization, Baccarat now transmits its share of dreams via the digital tool