Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

3D Configurator: How did we increase Guerlain's conversion rates using this technology?

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This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

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3D Configurator: How did we increase Guerlain's conversion rates using this technology?

Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

How to optimize your ecommerce conversion rate, especially in the luxury business?

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The coronavirus pandemic has impacted the way shopping is done, directing people towards digital channels. As McKinsey points out, in October 2020, more consumers worldwide confirmed that they expected to make a bigger portion of their purchases online, compared to periods before the COVID-19 crisis. This change spanned across all categories, from groceries, to jewelry, apparel, footwear, and accessories...

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How to optimize your ecommerce conversion rate, especially in the luxury business?

How can you use 3D visualization for marketing purposes and is it worth it?

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3D visualization definition and its estimated market size If you have been reading our blog, you might already have an interest in 3D visualization, an area about which we, at Hapticmedia, are very passionate. 3D visualization combines a series of technologies such as computer-generated imagery, 3D modelling, rendering and graphics to create three-dimensional imagery which resembles reality so closely that it might be hard to differentiate from a real photo or video...

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How can you use 3D visualization for marketing purposes and is it worth it?

Everything You've Ever Wanted to Know About Digitalization

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What is digitalization? Digitalization is described by Gartner as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.” For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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Everything You've Ever Wanted to Know About Digitalization

Retail trends 2020: tips and tricks for luxury brands during the holiday season

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While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. As Deloitte’s 2020 Holiday Surveys show, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations. How does this new Christmas shopping landscape look like?..

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Retail trends 2020: tips and tricks for luxury brands during the holiday season

The definitive guide to esports marketing: Everything you need to know in 2020

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This article is aimed to discuss esports marketing, its genres and events, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy. The esports marketing ecosystem: players, events and influencers According to McKinsey, the term “esports” is defined as “a specific subset of online gaming with a focus on the competition between human players – both amateurs and professionals – in a video or computer game with predefined rules”...

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The definitive guide to esports marketing: Everything you need to know in 2020

Gamification marketing 101: Everything you need to know

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What is gamification and where is it used? In their 2012 paper “Defining Gamification - A Service Marketing Perspective”, Kai Huotari and Juho Hamari refer to gamification as “a process of enhancing a service with affordances for gameful experiences in order to support users’s overall value creation.” Indeed, gamification means using game related elements and principles in non-game situations to attract users and increase engagement and retention...

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Gamification marketing 101: Everything you need to know

Product configurator comparison: Sketchfab vs Wanadev vs Hapticmedia

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At Hapticmedia, we know our clients have a wide array of options when it comes to building their own online 3D product configurator for e-commerce. Indeed, making this choice might seem quite difficult and intimidating, especially if you don’t have the necessary information. What makes an excellent product configurator? A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on, while ensuring safety, agility, light weight, web speed, excellent support and customer services...

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Product configurator comparison: Sketchfab vs Wanadev vs Hapticmedia