With 3D virtualization, Baccarat now transmits its share of dreams via the digital tool

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Up until about ten years ago, the designers of the illustrious crystal house Baccarat used to draw their incredible chandeliers by hand. Since then, 3D technology has replaced the pencil in design offices. Today, a new revolution is taking place in this institution born more than 150 years ago: 3D virtualization and configuration...

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With 3D virtualization, Baccarat now transmits its share of dreams via the digital tool

Guerlain continues the adventure of online personalization

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View this post on Instagram A post shared by Guerlain (@guerlain) on Dec 15, 2019 at 11:19am PST We all desire to have our individuality recognized and our aspirations taken into account. This is why brands are strongly committed to the personalization of their products and services...

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Guerlain continues the adventure of online personalization

Luxury trends in 2020: 20 figures that you need to know

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The luxury marketing landscape has been changing consistently for the past decade and the evolution continues at a fast pace. As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them...

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Luxury trends in 2020: 20 figures that you need to know

6 techniques that will make you an in-store marketing expert

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The in-store experience as the most influential factor of a luxury purchase We have all heard about the importance of e-commerce in today’s retail landscape due to the impacts of the digital generation. As seen in Deloitte’s 2019 Consumer Survey Report, interviewees expresses expectations to spend 36% of their budget in store, compared to 59% online, while more than half, i...

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6 techniques that will make you an in-store marketing expert

Mass Customization: The new path for luxury industry?

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Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system. Introduction From hammering nails into individual tools to a massive number of identical cars in a matter of minutes, the industrial revolution has brought us a long way...

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Mass Customization: The new path for luxury industry?

Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

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Luxury marketing is a series of concepts and acts based on the “dream value” as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumers. Luxury marketing: introduction and the traditional approach Marketing strategy in the luxury business is constructed around the dream value, the segmenting-targeting-positioning model and 6 pillars that most professionals know: product, price, promotion, place, packaging, positioning and people...

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Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

The art of storytelling: how to apply successfully to your business? With real world case studies

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For ages, storytelling was an effective way to capture history. It started out as a visual artform - cavemen created drawings about animals and ancient Egyptians told stories about survival using hieroglyphics. Over time, stories started to pass by word of mouth and then through the written word. Today, most of our modern storytelling happens through technology...

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The art of storytelling: how to apply successfully to your business? With real world case studies

Luxury Brands in The New Age and What We Can Learn

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The ever increasing luxury goods market and its competition in the digital age For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025...

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Luxury Brands in The New Age and What We Can Learn