Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

3D Configurator: How did we increase Guerlain's conversion rates using this technology?

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This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

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3D Configurator: How did we increase Guerlain's conversion rates using this technology?

Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

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A 3D product configurator offers an interactive and engaging online shopping experience that converts 3D product configurators are interactive digital marketing tools powered by live 3D models to allow customers to visualize and personalize products as they want, enabling users to watch their adjustments and receive estimates of the costs based on the customizations, which in the end leads to a more engaging client relationship...

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Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

How to adopt engraving for eCommerce: a simple way to offer customized products

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Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues. Consumers appreciate customized products The growing trends of purchasing a custom-made product can be reflected by increasing shopping demands towards it...

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How to adopt engraving for eCommerce: a simple way to offer customized products

Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

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Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, who are becoming younger, more oriented towards a memorable shopping experience and in a constant quest for products that respect their unique values. And then the pandemic takes place with a series of repercussions, which is not only impacting our incomes and financial stability but also changing consumer behaviors and shopping patterns...

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Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

Future of Retail: How Technology is Taking Over and What to Do About It

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The retail ecosystem: a pre-pandemic perspective eCommerce is already gaining ground before the COVID 19 Ignore the future of retail for a minute. Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digital tools that aim to minimize consumers’ needs to interact with reps or try on each product...

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Future of Retail: How Technology is Taking Over and What to Do About It

How to Improve Your Blogging Strategy Using AMP Technology

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In 1895, radio communication was proven possible. After 65 years, the first functioning prototype of the internet came with the creation of the Advanced Research Projects Agency Network (ARPANET). The internet was then made available for public use along with the World Wide Web in 1991, just 31 years after ARPANET made its debut...

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How to Improve Your Blogging Strategy Using AMP Technology

6 digital marketing trends in the luxury industry 2020

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Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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6 digital marketing trends in the luxury industry 2020

Everything You've Ever Wanted to Know About Digitalization

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What is digitalization? Digitalization is described by Gartner as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.” For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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Everything You've Ever Wanted to Know About Digitalization