Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

3D Configurator: How did we increase clients' conversion rates using this technology?

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3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer two key questions every customer has; “Is this product going to be exactly what I want?” “Is the quality great, or is it just a knock-off?” The ability to interact gives so much more...

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3D Configurator: How did we increase clients' conversion rates using this technology?

Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

How to adopt engraving for eCommerce: a simple way to offer customized products

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Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues. Consumers appreciate customized products The growing trends of purchasing a custom-made product can be reflected by increasing shopping demands towards it...

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How to adopt engraving for eCommerce: a simple way to offer customized products

Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

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A 3D product configurator offers an interactive and engaging online shopping experience that converts 3D product configurators are interactive digital marketing tools powered by live 3D models to allow customers to visualize and personalize products as they want, enabling users to watch their adjustments and receive estimates of the costs based on the customizations, which in the end leads to a more engaging client relationship...

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Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

6 digital marketing trends in the luxury industry 2020

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Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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6 digital marketing trends in the luxury industry 2020

Everything You've Ever Wanted to Know About Digitalization

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What is digitalization? Digitalization is described by Gartner as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.” For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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Everything You've Ever Wanted to Know About Digitalization

How can you use 3D visualization for marketing purposes and is it worth it?

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3D visualization definition and its estimated market size If you have been reading our blog, you might already have an interest in 3D visualization, an area about which we, at Hapticmedia, are very passionate. 3D visualization combines a series of technologies such as computer-generated imagery, 3D modelling, rendering and graphics to create three-dimensional imagery which resembles reality so closely that it might be hard to differentiate from a real photo or video...

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How can you use 3D visualization for marketing purposes and is it worth it?

A detailed guide to CPQ for marketers

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What is CPQ? If you are looking for a CPQ definition, you should know that CPQ stands for “configure, price, quote”. It is a technical solution that allow sales professionals to customize an offer and provide real time prices for clients. A simplified 3D CPQ demonstration provided by luxury brand Lolo Chatenay and tech startup Hapticmedia...

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A detailed guide to CPQ for marketers

Be Ahead of the Game: Luxury Marketing on Top Chinese Social Media (2020 Version)

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Large usage of social media in China We Are Social Digital 2020 issued in January, positions China as the second fastest growing market as far as Internet penetration is concerned, with a 23% increase compared to last year, namely an Internet population of 840 million as the largest online community...

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Be Ahead of the Game: Luxury Marketing on Top Chinese Social Media (2020 Version)