Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

Why Customer Perception Matters and How to Improve it?

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What is customer perception? Customer perception is a concept that defines how and what consumers think about a certain brand, service or company, including both positive and negative thoughts. It is an intangible factor that can promote a business to the target market or ruin it, in a way that is hard to measure...

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Why Customer Perception Matters and How to Improve it?

Customization: 7 Tips From Industry Experts

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A simple introduction to customization Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer’s needs. As the world’s largest supplier[1] of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers...

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Customization: 7 Tips From Industry Experts

3D Technology In Business: Bringing Imagination to Life

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3D technology is an emerging sector that is being embraced by business nowadays, to improve the shopping experience as well as to simplify the working process, applications of 3d technologies include 3D modeling, 3D printing, 3D visualization, 3D display and so on. This article is aimed to figure out how such technologies have integrated into business, especially the sector of luxury, while contemplating on its growing significance, trends and advantages...

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3D Technology In Business: Bringing Imagination to Life

How is Augmented Reality marketing related to your business?

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Augmented Reality Marketing is a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It is now embraced, in the luxury industry especially, as an efficient tool to enhance the connectivity with their customers and therefore increase online sales. While people used to walk around in the malls and select a shop that looked the most appealing to them, they are now roaming the webpages and searching the e-commerce sites where they expect to find the best experience...

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How is Augmented Reality marketing related to your business?

Mass Customization: The new path for luxury industry?

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Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system. Introduction From hammering nails into individual tools to a massive number of identical cars in a matter of minutes, the industrial revolution has brought us a long way...

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Mass Customization: The new path for luxury industry?

4 Ecommerce Technologies That'll Make a Big Difference To Your Business

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Technology in this era is continuously growing, and with this evolution, it is altering the lives of people around the globe by enhancing their preferred lifestyle. Introduced in 1995, global E-commerce has grown quickly over the years and transformed the business processes, market dynamics, and consumer behaviors. E-commerce was an innovation of its own times that has brought convenience to our lives, and now, various emerging technologies are being incorporated into this system to enhance the services it provides and therefore to ensure a better customer experience...

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4 Ecommerce Technologies That'll Make a Big Difference To Your Business

3D Configurator: How did we double clients' conversion rates using this technology?

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3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer two key questions every customer has; “Is this product going to be exactly what I want?” “Is the quality great, or is it just a knock-off?” The ability to interact gives so much more...

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3D Configurator: How did we double clients' conversion rates using this technology?

2D VS 3D: Which works better for your eCommerce?

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This article compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates. Ecommerce is gaining increasing popularity The estimate of people shopping online today is over 7.7 billion. This is roughly 25 per cent of the world’s population, and those numbers are still growing massively [^1] By the end of 2021 [^2], e-commerce is expected to take over 17...

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2D VS 3D: Which works better for your eCommerce?

Is 3D printing transforming the architectural modeling business?

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When it comes to rapid prototyping, there is no better or more popular way than adopting 3D printing technology. This is one of the biggest reasons why the architecture industry nowadays is so keen on embracing 3D printers to make intricate scale models that are simply perfect for all sorts of architectural projects...

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Is 3D printing transforming the architectural modeling business?