How is Augmented Reality marketing related to your business?

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Augmented Reality Marketing is a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It is now embraced, in the luxury industry especially, as an efficient tool to enhance the connectivity with their customers and therefore increase online sales. While people used to walk around in the malls and select a shop that looked the most appealing to them, they are now roaming the webpages and searching the e-commerce sites where they expect to find the best experience...

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How is Augmented Reality marketing related to your business?

2D VS 3D: Which works better for your eCommerce?

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This article compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates. Ecommerce is gaining increasing popularity The estimate of people shopping online today is over 7.7 billion. This is roughly 25 per cent of the world’s population, and those numbers are still growing massively [^1] By the end of 2021 [^2], e-commerce is expected to take over 17...

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2D VS 3D: Which works better for your eCommerce?

Customization: 7 Tips From Industry Experts

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A simple introduction to customization Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer’s needs. As the world’s largest supplier[1] of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers...

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Customization: 7 Tips From Industry Experts

Why Customer Perception Matters and How to Improve it?

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What is customer perception? In a highly competitive world, where differentiating your product or service through objective, functional attributes is becoming increasingly difficult, marketers are focusing their efforts on customer perception, a topic of high interest that stands behind some of the greatest marcom campaigns of the past years, in all industries, both B2B and B2C...

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Why Customer Perception Matters and How to Improve it?

Mass Customization: The new path for luxury industry?

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Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system. Introduction From hammering nails into individual tools to a massive number of identical cars in a matter of minutes, the industrial revolution has brought us a long way...

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Mass Customization: The new path for luxury industry?