Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

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Shifts in the competitive landscape due to new generations: millennials and Generation Z View this post on Instagram A post shared by Aimee Song (@aimeesong) on Jan 18, 2020 at 5:54am PST In 2018 the luxury market was assessed at €920 billion, of which €590 billion included experiential luxury - dining, travel, F&B, design furniture, cars, boats and smartphones and tablets, and €330 billion was in personal luxury goods...

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Luxury marketing: 6 Advanced Tips to stand out in the new competitive landscape

The art of storytelling: how to apply successfully to your business? With real world case studies

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For ages, storytelling was an effective way to capture history. It started out as a visual artform - cavemen created drawings about animals and ancient Egyptians told stories about survival using hieroglyphics. Over time, stories started to pass by word of mouth and then through the written word. Today, most of our modern storytelling happens through technology...

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The art of storytelling: how to apply successfully to your business? With real world case studies

Luxury Brands in The New Age and What We Can Learn

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The ever increasing luxury goods market and its competition in the digital age For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025...

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Luxury Brands in The New Age and What We Can Learn

UX: what is it and how can you succeed at it?

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What is UX and UI? In the digital age, the effectiveness of a product or service goes beyond bare minimum functionality. To satisfy technologically-empowered consumers, designers of products and services must employ user interface (UI) to offer them the highest possible user experience (UX). But what are UI and UX?..

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UX: what is it and how can you succeed at it?

3D Technology In Business: Bringing Imagination to Life

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3D technology is an emerging sector that is being embraced by business nowadays, to improve the shopping experience as well as to simplify the working process, applications of 3d technologies include 3D modeling, 3D printing, 3D visualization, 3D display and so on. This article is aimed to figure out how such technologies have integrated into business, especially the sector of luxury, while contemplating on its growing significance, trends and advantages...

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3D Technology In Business: Bringing Imagination to Life