Chandelier 3D configurator


Jewellery 3D configurator

Our mission

Baume is the latest-born brand in the Richemont group, bringing new perspectives to the watchmaking market. With its e-commerce and an eco-friendly approach, Baume offers highly customizable watches – hands, straps, dial, casing, engraving – with over 2,000 possible combinations. Its goal is to provide customers with a state-of-the-art digital tool to enable them to create their dream watch in 3D.

Our solution

Fully customizable
3D watches

Our 3D configurator is completely embedded in the e-commerce site and enables each user to create their own fully customized watch design. The products are sold online and made to measure once the order is placed.

Vivatech Baume augmented reality

A cross-channel experience

On the occasion of the Viva Technology fair, we developed an innovative customer experience that blends physical and digital interfaces.

Physical interface

A touch screen terminal offers the possibility to configure your watch at a pop-up shop. Users can then save their design on a connected paper wristband (NFC).

Augmented reality

Connect your smartphone to your wristband to visualize your watch directly on your wrist. You can choose to bring further changes to the design or complete your purchase.

A custom-made watch

Baume James 3D


We have worked hand in hand with Baume experts to create the most realistic 3D models as possible.


Our configurator enables you to customize each part of the watch: hands, straps, and dial.


Our solution is directly connected to the engraving device, enabling you to pre-visualize your chosen text on the 3D watch.

Virtual photo studio

All the watch design combinations are generated in HD. All these images are used on the Baume website.



BAUME has partnered with Hapticmedia to develop its configurator and implement its augmented reality solution. The results of these technological innovations are spectacular: 3D rendering that is virtually identical to the physical watch; perfect fluidity for increased configurator user-friendliness; and an augmented reality wristband that enables customers to try on their watch without physically handling it. Hapticmedia understood our needs, both in terms of design and customer experience, and came up with very inventive ways to develop them!

Marie Chassot, Head of BAUME

Logo baume


Chandelier 3D configurator


Jewellery 3D configurator